WebFeb 21, 2024 · Captive product pricing can also be a strategy designed to attract customers to buy a core product at a lower price. In such a case, the main product … WebA “captive” is a licensed insurance company utilized to insure a wide range of risks depending on business needs. Many businesses begin with coverages such as the deductible or self-insured portions of general liability, auto, casualty, property and workers compensation losses, but often expand coverages to include unique risks such as ...

CAPTIVE definition in the Cambridge English Dictionary

Webcaptive: [adjective] taken and held as or as if a prisoner of war. kept within bounds : confined. of or relating to captive animals. WebMay 6, 2024 · Captive product pricing is the pricing of products that have both a “core product” and a number of “accessory products.”. It’s a pricing strategy that takes advantage of a product that will be used primarily to … trending news about fitness

What is Captive Product Pricing? (Definition & Examples)

WebJan 5, 2024 · Considerations. Captive pricing refers to an approach of forcing customers to be loyal towards a specific brand in at least short-run. However, it is important for the … WebJan 1, 2024 · Captive product pricing is one of their tactics. This particular pricing technique entails a retailer offering a base product for a low cost or even free. To fully benefit from the item received, however, additional products are needed. The business experiences a small loss on the base product, but they generate enough revenue from … WebJun 24, 2024 · Related: Cost-Based Pricing: Definition and Formulas (With Examples) Plane tickets. It's common for airlines to use optional feature pricing to offer discount plane tickets. They often do this to sell plane tickets at a lower price, then give consumers the option to purchase ticket add-ons to make their flight more comfortable or efficient. If ... trendingnewseg